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A nationally representative survey in 2016 discovered that amongst youth and younger grownup e-cigarette customers aged 13-25, more than half (55.9%) used one other tobacco product along with e-cigarettes. The growth in the recognition of e-cigarettes among younger adults has triggered concerns that use will lead to the initiation of cigarettes and other tobacco merchandise. Newer studies have suggested that young e-cigarette users are 4 times extra likely to start smoking cigarettes in comparison with their friends who don’t use e-cigarettes.
While the latest studies present a decrease in youth use in 2020, the rate is still alarmingly excessive with nearly one in five high school college students reporting current e-cigarette use. By March 2020, menthol-flavored e-cigarette gross sales had risen to an all-time high of 57.