has generated a new record at despite his struggles on the pitch, with his superstar reputation pushing shirt sales through the roof.
It has been revealed that his club shifted over one million jerseys for the first time last season, with Messi’s No 30 shirt making up over 60 per cent of the figure.
That is a first for any player in the sport, underlining his continued pull in the shops.
Lionel Messi has generated a record at PSG, with his name pushing shirt sales through the roof
His feat also means that his kit sales have surpassed those of Cristiano Ronaldo, who returned to Manchester United for a second spell last summer.
Incredibly, Ronaldo’s replica tops had made United £187million by last September, although Messi has flown up the charts to overtake him during his stint in Paris.
United are also no longer the club that sells the most shirts, with PSG in the lead.
Cristiano Ronaldo’s Manchester United shirt is popular, but Messi’s jersey has overtaken him
In the hours following confirmation that Messi would be joining PSG following his Barcelona departure, almost €1million (£857m) was generated in shirt sales alone.
The Ligue 1 heavyweights moved their official store to the Champs-Elysees to double down on the rush, and double the surface area available to them.
Marc Armstrong, PS