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As these are tennis-related merchandise, the corporate will seek distribution partners with a broad warehouse community in the goal market and which goal key retail chains like Foot Locker or Sports Direct. Key partnerships: The producer could have to research what distribution and retail companions are the most fascinating for its products to reach the utmost geographical scope and probably the most prospects. For instance, you can emphasize on-line gross sales channels, an omnichannel method for ecommerce, the provision chain to distribute the products you make, and receive the merchandise you supply in your retail catalog from providers.